eventshoch2 – Kick-off Event for the Rumanian Market
Lange Uhren GmbH, Glashütte, Germany
As a globally oriented company, the Lange Uhren GmbH is continuously expanding its geographic reach, also in the direction of East Europe. As has been shown, this market has a great deal of potential for a luxury watch brand such as A. Lange & Söhne, since unique craftsmanship “Made in Germany” is also valued and correspondingly in demand far beyond the national borders of Germany.
In order to be able to take advantage of this potential for itself, the Lange Uhren GmbH organized a top-class kick-off event for the Rumanian market at the beginning of October 2011. Both long-standing customers and those who could possibly become long-standing customers were invited to the capital city of Bucharest in order to experience directly the A. Lange & Söhne brand within the framework of a stylish event. During the course of the evening, a female engraver showed the curious guests just how elaborately the parts of the watch are engraved by hand. From the culinary point of view, the guests' demanding palates were highly delighted and their ears were also treated to the sounds of a star violinist.
The guests were also naturally able to admire select watch models, which were presented not only in closed glass cabinets. The evening ended harmoniously with animated conversations by the very curious guests with champagne and fitting music in a stylish ambiance. According to the feedback provided by the client, the kick-off event was a complete success and a successful debut on the Rumanian market.
Our event agency eventshoch2 was responsible at this event for the complete international event logistics, as well as the handling and decoration of the watches in the venue in accordance with the A. Lange & Söhne corporate design. Rumania, with its culture and its people, was also very interesting and exciting for us. We are looking forward to seeing each other again soon in Bucharest.