Hello Zurich! eventshoch2 once again at Türler's “Messe nach der Messe”
Türler, Uhren & Juwelen, Zurich, Switzerland
Lange Uhren GmbH, Glashütte, Germany
Again in 2012, interested visitors to the “Messe nach der Messe” had a renewed opportunity to admire the highlights from SIHH and from BASELWORLD. As in previous years, Türler, the long-established company for watches and jewelery of the highest quality, presented select pieces from both fairs to its guests in its Swiss branch. The exhibition took place from the beginning to the end of April.
A. Lange & Söhne were also once again in attendance this year, with a presentation of their watches which are elaborately handmade in Glashütte in Saxony. The new Datograph Auf/Ab, which A. Lange & Söhne had previously presented to only selected guests at a pre-event in December in Dresden and at the SIHH in Geneva, could now be also admired in Zurich by all visitors. In addition to the Datograph Auf/Ab, the guests were also able to marvel at individual masterpieces of the Saxonia Familie, as well as the large Lange 1 and the Lange 1 Timezone.
Our event agency was responsible at this event for the complete international material logistics, for the safe transport of the valuable watches as well as for the exact decoration of the watches in the showcases in accordance with the A. Lange & Söhne corporate design.
We are already looking forward to further events in Switzerland and say, “Bye-bye”, Switzerland!"