eventshoch2 – Fair stand for enviaM and MITGAS at the “Haus Garten Freizeit 2014”
envia Mitteldeutsche Energie AG, Chemnitz, Germany
MITGAS Mitteldeutsche Gasversorgung GmbH, Kabelsketal, Germany
envia Mitteldeutsche Energie AG, with its main office in Chemnitz, and MITGAS Mitteldeutsche Gasversorgung GmbH are the leading energy providers in East Germany. In order to attract many more people to their current base of about 1.4 million satisfied customers, enviaM and MITGAS put the planning and the implementation of the fair stand for the fair “Haus Garten Freizeit 2014” out to tender in summer 2013. The fair “Haus Garten Freizeit” in Leipzig is one of the largest and most popular fairs of its type in Germany and could boast of 775 exhibitors and 182,503 visitors in 2014.
True to the current guiding principle of enviaM and MITGAS – “voRWEg gehen” – our event agency eventshoch2 developed a unique and innovative fair stand, which also provided an interesting and exciting entertainment concept for all visitors to the fair. On the basis of our total concept, the event agency eventshoch2 was able to convince the decision-makers and finally received approval for implementation.
Just the like company itself, the fair stand also had something to offer to every visitor, including a comfortable lounge in the style of a green oasis with a wall of real plants, a bar at which drinks were served to the fair visitors, consultation desks at which information was provided about the latest new products, or a painting and crafts corner for the youngsters.
Besides the mascot “Kilowattchen”, the highlight (and major attraction) of the stand was the Energy Arena, on which the visitors themselves were able to actively generate energy on energy floors using the movements of their own bodies and win wonderful prizes. A great delight for young and old! Spectacularly presented by our athletes at the Energy Arena, and by our hostesses at the stand and by the host Mario D. Richard – well-known from Mitteldeutscher Rundfunk (MDR) – who skillfully rounded off the successful fair presentation with his relaxed and witty moderation.
Our event agency eventshoch2 was responsible for the following areas in this project:
- idea (stand design, planning and implementation)
- fair construction
- management and procurement of staff (hostesses, promoters, athletes)
- children’s entertainment
- catering (for crew and VIP)
- personal supervision of the stand on-site and in the run-up